广告在我们生活中非常常见可以增加产品的知名度，提高产品的销量，下面世联翻译公司给大家分享广告翻译的语义差异注意体现在哪?

　　Advertising is very common in our life, which can increase the popularity of products and improve the sales of products. Next, WorldUnion translation company will share with you the semantic differences in advertising translation. What is the embodiment?

　　一是译名不符英美文化。如，上海生产对“白翎”钢笔，其英语翻译为“White Feather”,在英语国家无人问津，其原因在于英语中有句成语“to show the white feather”意思是临阵逃脱，白色羽毛象征的是胆小鬼。

　　One is that the translated names do not conform to British and American culture. For example, Shanghai produces a pair of "white feather" pens, which are translated into "white feather" in English, which is ignored in English speaking countries. The reason is that there is an English idiom "to show the white feather" which means to escape in the face of battle, while the white feather symbolizes a coward.

　　二是译名有政治隐喻。如，“大鹏”帆布鞋，被译成“ROC”.大鹏为中国神话中的神鸟，roc 也为英语神化中的巨鸟，此翻译本无可厚非，但碰巧的是这与“中华民国”的英语缩写一样，当然有所不妥。

　　Secondly, the translated names have political metaphors. For example, "Dapeng" canvas shoes are translated into "roc". Dapeng is the divine bird in Chinese mythology, and ROC is also the giant bird in English deification. This translation is not wrong, but it happens that it is the same as the English abbreviation of "Republic of China", which is not appropriate.

　　三是译文不雅。如cock一词在英美国家经常喻指某人体器官，如果任何广告词中带“鸡”字的词语，如“金鸡”、“雄鸡”等直接译成“cock”会有损商品形象，给人一种粗俗、缺乏教养的印象。

　　Third, the translation is not elegant. For example, the word "cock" is often used to refer to a certain human organ in British and American countries. If the word "chicken" is directly translated into "cock", such as "Golden Chicken" and "cock", it will damage the image of commodities and give people the impression of vulgarity and lack of education.

　　四是译者既是汉语拼音又是英语词汇。汉语拼音是用拉丁字母组成，英语单词也是用的拉丁字母，所以有些广告词语的汉语拼音有可能碰巧为英语中的某个单词。例如 Puke(扑克的汉语拼音)正好是英语中“呕吐”的意思。

　　Fourthly, the translator is both a Chinese pinyin and an English vocabulary. Chinese pinyin is composed of Latin letters, and English words also use Latin letters. Therefore, the Chinese Pinyin of some advertising words may happen to be a word in English. For example, puke (Chinese Pinyin of playing cards) is exactly the meaning of "vomiting" in English.

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